b'Foster positive relations between the farmers and householders in the catchment area and the local natural landscape, particularly the water environment and associated biodiversity.Project Activities Create a farm-specific Pollution Potential Zone (PPZ) plan for each farm. Provide local farmers with a full-time Sustainability Manager who will help participant farmers achieve the objectives of the project by guiding them through their PPZ plans and bydeveloping and delivering a number of knowledge exchange initiatives. Monitor farm practice change and water quality in the wider catchment area. Create a local awareness programme for domestic waste water treatment systems. Develop community wide engagement with the project with the objective of creating a sense of local ownership, responsibility and appreciation for the local water environment.91'